ECHO

This framework helps you see things from your audience's perspective and solve problems with empathy.


E	Empathy — How might the user or audience feel?
C	Context — What’s the situation or story?
H	Help Needed — What are they struggling with?
O	Outcome — What would make a meaningful difference?

Example

#EMPATHY
They're frustrated because they've tried many tools with little clarity.

#CONTEXT
They're an overwhelmed founder juggling too much solo.

#HELP-NEEDED
They need help creating systems they can actually stick to.

#OUTCOME
A prioritized checklist that helps them regain momentum.