DRILL

This framework helps you refine and stress-test your ideas so they’re ready for the real world.


D	Describe — What are you building, exploring, or creating?
R	Refine — What feedback, concerns, or doubts exist?
I	Investigate — What research or insight could help?
L	Learn — What’s the most surprising thing you’ve found?
L	Lead — Where will you go next based on what you’ve learned?

Example

#DESCRIBE
A writing assistant for grant applications.

#REFINE
The tool's current tone sounds too robotic and formal.

#INVESTIGATE
Look at successful grant samples across 3 industries.

#LEARN
Nonprofits value warmth and clarity more than jargon.

#LEAD
Adapt the tone to sound more human and conversational.