PUSH

This framework helps you challenge your thinking and discover new perspectives.


P	Premise — What belief or assumption are you operating from?
U	Uncertainties — What doubts or unknowns are bothering you?
S	Shift — What change or alternative viewpoint might help?
H	Hypothesis — What could you test or try to learn more?

Example

#PREMISE
I think I need a big audience to launch a digital product.

#UNCERTAINTIES
What if I only have 100 people on my email list?

#SHIFT
Maybe I can build something very niche and focused instead.

#HYPOTHESIS
Test a paid pre-order with 10 of my most engaged subscribers.