SCAN

This framework helps you step back, see the big picture, and choose your next direction with confidence.


S	Situation — What’s happening right now?
C	Challenges — What friction points or gaps exist?
A	Actions — What’s been tried or considered so far?
N	Next Steps — Where could we go from here?

Example

#SITUATION
Our content marketing has slowed and feels misaligned.

#CHALLENGES
We've lost clarity on our audience and tone.

#ACTIONS
We've tried writing blog posts and updating our brand voice doc.

#NEXT-STEPS
What would a fresh content strategy look like based on current strengths?